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How is data enhancing marketing effectiveness?
Putting the customer first
Wind in her Hair
How to stay ahead of the game
Are customer needs being addressed?
Natural Soap and Flowers

March 13, 2020

Businesses globally are being severely impacted by Coronavirus, with Italy now entirely locked down, rising cases being reported and many companies actioning work from home policies to minimise the potential business impact. 

Remote working is easier for some firms and...

March 12, 2020

Content strategy of a completely different kind!

Anyone who knows me, knows that I've got a little side-hustle as a singer songwriter. Today, I published my first album - Enlightening. It's acoustic folk, 10 songs depicting the general musings of an Oxfordshire lass....

February 10, 2020

Some recent content that I wrote as part of my day job as thought leadership lead at LexisNexis UK. For me, this is a very intriguing topic...

Are leaders born or made? As students of business, we are all intrigued by the concept of what makes a truly great leader, and...

December 31, 2019

As the year comes to a close, most people try to look back and re-evaluate what they've acheived that year, what they haven't, and decide on aims for the New Year.

I absolutely love the Insta 'Best Nine', a tool that calculates your top 9 Instagram posts based on likes....

December 31, 2019

I am slowly becoming more and more of a data and analytics geek as time goes on. Mainly because I enjoy it, but also because content is inherently current and therefore we need to constantly reevaluate what we're doing and why.

In the spirit of Christmas, and my new-fo...

November 28, 2019

Very pleased to see this whitepaper published after a lot of work from everyone.

Completed in the summer - pre-lovely LexisNexis days - and published this December as a 2020 trends piece in collaboration with next-gen acquiring fintech player, AEVI.

My role on the projec...

November 10, 2019

After years of ghost writing, I finally get my name on something!

Sponsored editorial for LexisNexis appearing in November's Legal Practice Management (LPM) magazine (page 25 onwards):
 

https://www.lpmmag.co.uk/magazines/2019-thats-not-all-folks/

October 31, 2019

A significant number of UK retailers are not actively preparing for the future.

According to recent research by PushON, 35% of UK have admitted to not having a business transformation strategy in place to handle the rise of digital technology and changing consumer habit...

September 29, 2019

 

This year, it seems that hardly a month goes by without news of another wave of shops shutting, or of stores losing money.


Nearly 3,000 shops shut on UK High Streets in the first half of 2019. So, what's behind the crisis?

1. We (the consumer) are changing

With the rise...

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About Me

I write thought-leadership articles for campaigns, blogs and magazines.

 

Highly proactive, creative and analytical thinker. Lover of words and visuals. Adept at bringing stories to life, engaging with audiences and measuring proof of concept.

I work full-time as Head of Content at LexisNexis UK, however, continue to accept small commisions I can complete in my own time.

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