I am slowly becoming more and more of a data and analytics geek as time goes on. Mainly because I enjoy it, but also because content is inherently current and therefore we need to constantly reevaluate what we're doing and why.
It has been a while since I did some analysis on the performance of my site. The last time was when I penned the original and hilariously titled Christmas post: 'Harper Research's Christmas Wrap-up', at Christmastime in 2018, which you can read here:
Thrilled to see my article for Lufthansa Airlines and MasterCard published in City A.M. last Friday. The content was sponsored with a view of promoting their new Miles & More global travellers card, launched in collaboration with Diners Club International.