February 27, 2019

At the end of last year, the UK retailer, Marks & Spencer, launched a checkout-free payment app, ‘Mobile Pay Go’, to enable customers to pay for their items in under 40 seconds. The new services have allowed consumers to pay for items via their smartphones, scanning pr...

January 30, 2019

This month, Bloomingdale’s unveiled its revamped cosmetics floor at its 59th Street flagship store, with 75 fresh brands, and 1,100 square feet of additional space. In addition, in a nod towards investing further in omnichannel, the store launched a new venture: its ne...

November 27, 2018

The concept of ‘immediacy’ is heavily influencing consumer expectations. We are now able to access multiple apps at one time, post photos, and browse product details and availability online. Therefore, the entire retail and buying process is expected to emulate this ef...

August 20, 2018

In the past few years, location and proximity data have completely transformed the retail environment. The shoppers’ experience can now be highly personalised to both the brand and individual’s needs. Apps use beacon and WiFi technology to pinpoint a user’s location, h...

July 16, 2018

Nike’s ‘App at Retail’ is just one recent example of how brands are leading with a mobile-first strategy for marketing, and in particular, are adapting their strategies to the tastes of younger generations, who tend to research deals and availability of products while...

July 2, 2018

Among brand communities in retail, we can see an evident shift in the relationship between online and offline worlds. According to Forrester Research, $1 trillion of total offline retail sales are influenced by mobile. Now, mobile, in effect, shapes the offline environ...

June 22, 2018

You could quite easily name 2018 as the year that changed personal data in Europe.

May 2018 saw the implementation of the new and infamous GDPR regulations, and the flurry of emails that followed. January saw the introduction of the EU’s Second Payment Services Directiv...

May 9, 2018

In a recent SOTI study, 34% of retailers quoted in-store innovation among their top priorities for 2018. This comes as no surprise as the reality of offline decline continues to proliferate and valuable digital experiences are increasingly brought in-store as a result.


April 4, 2018

The ease of comparison shopping has made customers more susceptible to changing their brand loyalties, and as a result, retail marketers are forced to remain inventive to retain and gain customers long-term.

Ecommerce has not always been viewed as the credible medium fo...

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