Case Study: Global Health & Beauty trends
Global Health & Beauty trends for a large consumer goods company.
Key questions answered:
> What are the overall market dynamics for each geography of interest for the project?
> What are the total market figures for the global wellness opportunity, and how does this change by geography and segment?
> What are the takeaway themes and how does this relate to a global strategy?
> Where does technology fit in order to tailor the approach for the customer?
> What is the affect of these trends on the competitive landscape?
> How does omnichannel retail affect the buying process?
> What are the overall market dynamics for the industry, including individual segments i.e. online, one-stop shop?
* This is a case study of a recent commissioned report by a Harper Research client. Please contact me if you have a similar research need or another project in mind.