Trendspotting: John Lewis is UK's healthiest brand, says YouGov

In a promising twist in the UK High Street story, recent research by YouGov has voted three brick-and-mortar stores as the top three healthiest* brands in the UK.

In first position for the second year running, with a value score of +41.2 - everybody's favourite, John Lewis, which also boasts a long history of client satisfaction, as well as strong heritage to its name.

Ikea, though lower scoring in terms of reputational value, achieved the second spot, with a score of +38.9 with Marks and Spencer taking third place with +38.9.

Also among the top 10 of brands ranked on metrics such as, average of impression, value, quality, reputation, satisfaction and recommend scores over the past year were UK food brand royalty, Heinz and Cadbury, and tech and payments brands, Visa and Samsung.

Read more from YouGov here:

https://yougov.co.uk/topics/consumer/articles-reports/2019/08/20/retail-tops-yougovs-brand-health-rankings

*Healthy here means brand health

** Trendspotting articles are short, sweet and very interesting! For longer content, industry trend reports and analysis, please view my other posts

#retail #retailmarketing #customerexperience #CEM #CX #shopper #payments

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