I am slowly becoming more and more of a data and analytics geek as time goes on. Mainly because I enjoy it, but also because content is inherently current and therefore we need to constantly reevaluate what we're doing and why.
In the spirit of Christmas, and my new-found analytics love affair, I have run some analysis on Harper Research's readership for the year.
Here are 3 of my key learnings to take into 2020:
1. Traffic sources
Website traffic is driven my direct/SEO visits:
2. Page analysis
Unlike the majority of company websites, my 'About Me' page is not the most read. 'Single Post' pages, meaning individual blog pages, are where readers spend most of their time. My 'Work' page, giving real-life research examples, ranks higher in views than 'About Me'.
In the past 3 months, 85% of my site visits came from a desktop:
3. Top 5 most read
My top 5 most read articles were:
Meaning my retail and payments blog channels are performing the best, with beauty also as an area for growth in 2020.